No matter The size or type of business that you own, understanding the daily changes to your internet marketing strategy is a must. We like to think of ourselves as partners with our customers. We feel the same sort of accomplishment that our customers feel when digital marketing strategies succeed.
Engine Optimization (SEO)
Search engine Optimization is an ever changing field. Whatever you may have heard about SEO, has likely already changed or worst yet, discarded as bad SEO techniques. Our team keeps up with the latest Google algorithm changes and applies the best practices of MOZ.org to our daily Search engine optimization strategies. We find that most customers don’t have the time to keep up with the changing landscape of SEO, so we have created a simple reporting tool that shows key performance indicators and issues at a glance.
Pay-Per-Click (PPC)
While SEO is a marathon, PPC is much more a sprint. In its simplest terms, setting up a PPC campaign consists of two tasks. First, compile words or phrases that a user may type into the search engine allowing your ad to appear. Secondly, set a bid for what you will pay if someone clicks your ad. Sounds simple. Well, if you have ever actually done PPC, you know that while the tasks are simple the knowledge to be successful with PPC is often times elusive. Our PPC Certified agency is really great at taking all that data and putting it into actionable items each month that help drive your PPC campaigns. Our process is way beyond simple Adwords Management, it is a partnership.
Social Media
Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Google+ each have their part in getting you found online more easily. We acquire your customers as friends and likes, engage these new potential customers through status updates and polls, and respond to comments and messages as you direct. The unique part of our strategy is that it is comprehensive, starting with persona development and ending with social metrics that drive our KPI’s.